12A Camie Kandi: Foundation Portfolio: November 2013

Friday, 22 November 2013

Shot Plans

Here I drawn out my position shoots for magazine for each models. I have also added descriptions and additional notes to each sketch to explain what will be happening in each shot.

Draft Front Cover, Contents and Double Page Spread

I have decided to create a draft version of my front cover. This has given me an idea of what my final front cover will look like but only an idea. I have used the three dominant colours: red and black. I also have added in white because I think it definitely needed another colour to make it slightly brighter. I think the overall look of the draft is fine; I have made it just to give me an idea of how to make my magazine. The background is very plain and I think I want to add in a texture to add another layer to my front cover. I think the cover lines I have used are suitable for the genre of my magazine as they focus on the music side and fashion side of Hip Hop culture. I have got some audience feedback which will help me when I create my final magazine. The feedback I have received is from the demographic of my magazine, 16-19 years of age.

Here are the layouts I have created for my Front cover, Contents page and double page spread.

This is the front which White, Black and Red will be used throughout the magazine because they represent the Hip - Hop genre. I’m going to use a medium close up shot of the artist would be appropriate seeing as the double page spread is about him. A quote from the artist is included. I have used typical codes and conventions for my front cover, the masthead is large and will catch the reader’s eye. Also the main image is very well-known in the cover; this will attract the reader to look more into the magazine. The main image will relate to the double spread so it needs to be eye catching and interesting so people will read it.

Here I have chosen to use different multiples pictures for my contents page; I think using multiples pictures is a common thing for Hip Hop magazines. It focuses more on who the magazine is about than other things. So I need to make sure I have good images to attract the reader to my magazine. The word 'contents' is segregated to make it look more appealing

For my double page spread I have used a typical layout. The double page spread has one large image of the artist. A quote is also included to attract the reader’s attention and it’s different from the usual title used in articles am also going to base the main article around a biography with a current Hip Hop artist. I think this will allow me to create the main article quite easily. I am happy with my layouts and I think I will be able to create my magazine fairly easily.

Thursday, 21 November 2013

Models for the Magazine

For the models of my Hip Hop music magazine I have decided to use some of my friends.All of them have very fashionable and a particular look about them that I think is suitable for my magazine. I am looking forward to working with them as I think they really understands the concept of my magazine and I think this will really help. I also think using a male for my front magazine will help because I do not have to do make-up and hair is not necessarily hard to do. The clothing he wears just normally is very urban so I don't think ill have much trouble with clothing.

Friday, 15 November 2013

Costume/Props Planning

Here I will be showing what kind of costume my artist will be wearing. Here I want to explore my artist’s costume more of modern generation of hip hop such as Kendrick Lamar, Chris Brown, Big Sean and other artists in magazine such as XXL and the source.

So I decided to use Jewellery to displays wealth but can also be used to show superiority. However mostly all rappers is that in some form or another they will be wearing jewellery. It fits into the gangster stereotype portrayed by rappers perfectly. Also jewellery is a trend seems to revolve around jewellery attracting women and which is something rappers are supposed to get a lot of.

However hat are some form and is suitable to wear. i think the uses of crown,my artist will wear a hat is always suitable to wear. Here my artist will wear a crown on his head as a a sign of power,richness and authority.The uses of crown suits the most as when it's worn a shadow is cast over the persons eye line creating a sense of doubt and unease which could support the understanding of a hustler or thug.

Unlike a coat which displays wealth, causal top displays physique and could portray a raw, appealing image with the right body. On the front cover of Hip-hop magazines, many artists are shown of artist cover their showing respect, authority and class. Not only does it creates quite a vain image but also adds to the stereotype of a rapper being power and 'hard' (as in rough and strong).

Locations, Set Design & Lighting

Mise-en-scene is a very powerful element of Television production & Entertainment. It is important that we understand the knowledge behind the featured areas & locations in a music magazine.In the music industry such locations are highly reflective of the featured genre and are often stereotyped. Hip-hop/Rap Artists are often associated with things like, dark locations, vehicles with chrome rims and studios. The mise-en-scene in a media product usually personifies the artist and gives the audience an idea of what type of person that artist is. its important to display wealth in the Hip - Hop industry

Here is a photo of one of Eminem. Em is known for his dark musical persona and by judging from the image we can clearly see that because it simply reflects who he is and how he actions. The way the darkness almost covers him and the only thing illuminated is him which gives a pretty powerful effect. I really like this and this is something i might just consider trying in a future photoshoot.

Conclusion

With all of that said i have clearly note that Hip-hop/Rap artists associate themselves with the latest fashion & jewellery on the market and that it is essential for them to look their best. The set scene plays an important role in the production aspect of any media product as mise-en-scene can have a great impact on the target audience and it is crucial to understand the importance of any media product's appearance because each one has an understanding ad story behind it, sending a unique message. Now that I have a more understanding and knowledge of the props/ costume associated to the genre as well as set the scene ,I now have the confidence to dress my model and design my scene in a way which reflects the music genre's style that I will be featuring.

Reader Profile

READER PROFILE

Kendrick, 21, lives through passionate and inspiration of Hip-hop. As lad he kind of guy who likes to relax at home, listening to music through his iPod rather out with his friends at nightclubs or house parties. A fan of both old school and new school. Kendrick’s favourite artists are Drake, Jay Z, Method man, Dr Dre, N.W.A, The Notorious B.I.G., 2Pac, Wu-Tang & Nas. Above all what Kendrick does, he always fanatical about their music. He engages with music 24/7 when he is not listening to music or watching music he rather talking to his friends about music. He’s day-to-day activities include music in one from or another. Getting ready for his part time job as music teacher in a boys school showing her explores and ambitions in music to them. Whilst travelling to work, he has his headphones in.

Kendrick uses his income wisely and he is a fashion trendsetter in his peer group but musical icons heavily influence him. The way he looks and the clothes he wears are integral to communicating ‘his identity’ to the world and his musical knowledge. Kendrick dresses with pride and on a casual day can be seen in a logo jumper, jeans and a pair of Jordan’s trainers. As well as for entertainment, Kendrick considers Hip-hop to be an important aspect of his life with his single mother and his little brother, finishing university course in Music, One day Kendrick hopes to fully his future aspirations and dreams involved with the music industry.

Designing the title block

To start my music magazine off, I have to first think of the masthead as it is the first thing that catches the eye or that the audience looks out for. I wanted the title to fit the genre and style of the magazine that it is. After this I came up with the name ‘RAW’, I chose this because I thought it was best suited to the genre I was going for this magazine. To me Raw connotes in with the hip hop society how it’s more powerfully impressive and also show hip hop is not dead that music now 0 raw. Then I had to find which font best illustrates the magazine and the title. Out of all of the fonts I tried I went with the font American Captain, I’m going to have it coloured in white on a red background linking to colour scheme that I find out on my questionnaire results. As you can see red , is a prominent colour in these magazines as it catches your eye. I think using red in my magazine will draw people to certain parts of my magazine. The Black and White will be the base colours, like for coverlines to emphasises different points . and the red will act as the colour to draw attention.

However the other fonts such as Font 2 was more for headlines/subtitles, although font 3 captures the genre of the magazine I felt that it was to unconventional for the magazine and font 4 made it a bit of rock genre magazine so wouldn't be appealing to the reader.

The font is smooth and fun however the thick bold letters convey masculinity and will fit perfectly with the Hip-hop theme. The font also suggests a youthful audience.I am happy with the colours as I think they will work well together and help me create a successful R&B and Hip- Hop magazine.